Put Yourself in Their Socks
During the 2016 footy season, the AFL teamed up with the Foundation in recognition of our community’s youngest and bravest heroes – children who battle cancer.
Through the Put Yourself in Their Socks campaign, players raised awareness of childhood cancer and Clubs sold socks in team colours featuring Sesame Street characters.
"Terms like ‘courage' and ‘hero’ are applied to our most gifted footballers by fans and the media, but the true heroes are those battling illness. It’s impossible not to be in awe of the work of the Children's Cancer Foundation in providing a brighter future for children with cancer.” Gillon McLachlan, AFL CEO and Patron of the Children's Cancer Foundation.
Children with cancer endure intensive cancer treatment over many years. They are brave, strong and resilient and are our community's courageous heroes. Net proceeds from sales of AFL Sesame Street Socks will be directed to a national childhood cancer research project to be announced in May 2017, with ultimately all Australian children diagnosed with cancer benefiting from community support.
Thank you to our Ambassadors Gorgi Coghlan, media personality and host of The Project, and Bob Murphy, Western Bulldogs Captain, for supporting the campaign and helping to raise awareness of childhood cancer.