Put Yourself in Their Socks

The AFL is getting behind the Children’s Cancer Foundation this footy season in recognition of our community’s youngest and bravest heroes – children who battle cancer.  You too can show support by purchasing your favourite team’s AFL Sesame Street Socks direct from your AFL Club Shops online or instore or from shop.AFL.com.au.

"Terms like ‘courage' and ‘hero’ are applied to our most gifted footballers by fans and the media, but the true heroes are those battling illness. It’s impossible not to be in awe of the work of the Children's Cancer Foundation in providing a brighter future for children with cancer.” Gillon McLachlan, AFL CEO and Patron of the Children's Cancer Foundation.

Children with cancer endure intensive cancer treatment over many years. They are brave, strong and resilient and are our community's courageous heroes. Net proceeds from sales of AFL Sesame Street Socks (65%) go to a national childhood cancer research project with ultimately all Australian children diagnosed with cancer benefiting from your support. Buy your AFL Sesame Street Socks to show your support or donate to our fundraising campaign. For the latest updates visit putyourselfintheirsocks.com.au

See the AFL Sesame Street Socks in action at Etihad Stadium on Saturday 6 August from 7.25pm when the Western Bulldogs takes on North Melbourne.

Our Ambassadors Gorgi Coghlan, media personality and host of The Project, and Bob Murphy, Western Bulldogs Captain, are putting on their socks, will you?

Share your photos and help promote this fundraiser #putyourselfintheirsocks


Socks Hero Image.png