We need child-friendly cancer treatments

With clarity and confidence, the Children’s Cancer Foundation are stepping into a new phase and evolving our logo ‘sunshine’ logo to a ‘helping hand’. While the sunshine has served the Foundation well, we’re turning people’s attention to the fact that we need to be treating kids more gently.

Currently, most children with cancer endure harsh, toxic adult treatments, and THIS MUST CHANGE. Across cultures, hands represent care and comfort, reinforcing our commitment to treating children carefully and softly.

The Foundation is on a mission to raise awareness and create kinder treatments and child-friendly cancer therapies that ensure children survive and thrive.

Every year, 1,000 Australian children are diagnosed with cancer – and fight with their families to beat this brutal disease.

Of the 1,000 children diagnosed with cancer, 150 will die. Another 550 kids will survive but live with serious long-term side effects and impacts. And those terrible numbers keep building, year on year.

Standing united with the researchers, doctors and families, who are fighting childhood cancer every single day, the Foundation aims to ensure children have access to world-class treatment and support.

Over the coming months the Foundation will be making some noise (in a good way), with more big changes ahead.

It’s time to bring more attention to childhood cancer. It’s time to uncover long overdue treatment breakthroughs – that save the lives of more children and improve the lives of more survivors.

An enormous thank you to leaders in their fields; cummins&partners, Civic Group, Starcom, who are helping us to take the issue of Children’s Cancer to greater awareness and prominence in Australia.